
Illustration by Josh J. Holinaty
As a noisy, self-consciously experimental band with an established following, Sonic Youth were already indie stars by the end of the eighties. Signing to DGC, a subsidiary of major label Geffen Records, in 1990—and successfully dodging the “sellout” tag—made them legends.
To the band, joining Geffen put them in the pantheon of proto-punk major-label heroes like the Stooges, the New York Dolls and the Ramones, all of whose eardrum-ravaging singles were aimed squarely at the charts. Twenty years later, not only has Sonic Youth’s bid for commercial success flopped—after eight fair-to-middling …